Experts acknowledge that easy-to-remember, toll-free numbers are a “cash register” for businesses, especially, vanity numbers using a word associated with the company or its service.
Studies Show
- One study indicates that toll-free vanity numbers yield up to 14 times more phone calls than toll-free numeric numbers.
- Another study concludes that 7 times more radio listeners can recall an 800 vanity number than an 800 numeric number.
- A Bellcore study concludes that identical paper ads containing 800 numbers results in 6 times the number of calls than regular numbers.
- More than 50% of all billboards and TV commercials using telephone numbers use toll free Vanity numbers.
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>> Consumer Recall Rates of Numbers in Advertising
